Selling Craft Online – International Whore’s Day
This is part of a series of lessons on Selling Craft Online available by email subscription from me, Christine Abela of Gecko Gully.
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I am writing this on 5 June 2010, and I have just heard on the
radio that it is International Whores Day. So, to all the whores -
have a nice day! (grin)
But it is also the start of the winter sales here in Australia, and
the two events have got me thinking. It’s the old idea of “any
excuse for a sale”.
Wouldn’t it be great to have a sale on your web site to “celebrate”
International Whores Day? Or any other slightly tongue-in-cheek
commemoration?
It certainly would draw attention to your emails. I purposely put
“International Whores Day” in the topic of this email, instead of
something like “Having A Sale”, so I can see whether this affects
the open rate of this email. So far, it has worked – you opened
the email! So maybe this sort of approach would attract attention
to your publicity emails if you used it to tell people about a sale
on your site.
You can take it as far as you want (well, maybe not that far in the
current case – stay within the bounds of good taste – lol). For
example, you could redecorate your web site, or just your home page
(if you can) with relevant images. Or have specials on products
that are somehow related to the event.
Put up pictures of ground hogs for Groundhog Day (Feb 2), reduce
the price of your embroidered towels on Towel Day (May 25), have
special offers on baby items for World Breastfeeding Week (Aug 1 -
7), promote Chinese-themed products for Lantern Day (15th day of
first lunar month).
Of course, the more wacky and way-out the commemoration is, the
more attention it will draw. Don’t bother with Halloween, Easter,
Mothers Day, Christmas, etc, sales. Relax and celebrate these
events with your family as they were intended. Instead, let’s
celebrate National Chocolate Ice Cream Day (June 7), or Opposite
Day (Jan 25).
You will find a list of the reasonably “serious” days here:
http://en.wikipedia.org/wiki/List_of_commemorative_days
And a list of the more fun ones here:
http://www.holidayinsights.com/moreholidays/index.htm
Enjoy!
About the Author
Christine Abela is a web site designer and Internet Marketer specialising in craft-related sites. She can be contacted through
http://www.sellingcraftonline.com
.
World Breastfeeding Week 2010. India